This involves organising the qualitative data into specific themes that were pre-identified by the existing theory. This allows the researcher to summarise the data gathered into distinct categories. A similar process can be followed where there is no pre-existing theory and, instead, the themes or categories emerge from the data from the bottom-up. Either way, the analysis follows a similar series of stages.
As you read the text, make notes of any ideas that occur to you. You could highlight these using different colours.
A report is then written up whereby the researcher will need to present a case for each theme and provide some supporting quotations from the text. One way of converting qualitative data into quantitative data is through a content analysis. Content Analysis Content analysis is a method of qualitative data analysis that involves rating or coding and categorising qualitative data.
The Procedure of Content Analysis 1 A sample of materials are gathered e.
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Thematic Analysis This involves taking a body of text qualitative data such as a transcript of an interview or an observational record to analyse an existing theory, explanation or hypothesis from the top-down. Stages in Thematic Analysis 1 Transcribe the data if you need to, number each line and read the text through several times until you know it well.
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Applied Qualitative Research in Psychology
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